I must admit, I’m not a massive blogger, to be honest I feel blogging is for clever people who use 32 character words, design and development… that’s me.. But I’ve been doing more research on SEO, with me SEO only gos so far, I can code SEO effectively, I understanbd key word’s etc and that’s pretty much it, so I’m thinking blogs must come into the equation somewhere, they hold a lot of content, so I did a little research on how blog’s can benefit your website…

Crawlable URLs – Most blog software offers uncomplicated URL structure, making it fairly easy for search engine spiders to find and crawl blog content.

Inbound link magnet – One of the biggest benefits, blogs link freely to each other – much more than web sites do. Blogs are also a significant source of many posts to social news and social media web sites. Text, audio and video are all easily supported for syndication by blogs. The more media available, the more likely it will attract incoming links. Additionally, there are many widgets and plugins that make it easy to share blog content, thus encouraging links and traffic.

Fresh content – Both readers and search engines reward fresh content with repeat visits. From a search engine perspective, that means your site can be crawled more frequently, allowing your new content to become searchable more quickly. Fresh content is also indicative of a more authoritative web site.

Active community – Comments and trackback features in blog software encourage interaction. An active blog community creates the kinds of citations or signals from other sites (annotated and contextually relevant links) that search engines tend to reward in the rankings. Loyal blog readers can boost a site’s visibility through advocacy on other blogs, in forums offline at conferences as well as on their own blogs and within the comments of your blog.

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